Latinx and Coca Cola: empowering an American Icon

One of the most successful Chief Executive Officers (CEOs) at Coca-Cola, an iconic American company, was Cuban immigrant Roberto Crispulo Goizueta.  Born in Havana, Cuba, on November 18, 1931, Goizueta earned a BS in chemical engineering at Yale University.  He returned to Cuba and started as a production supervisor for Coke plants.  He immigrated to the US and continued with Coke, working his way up to become CEO.  During his tenure, he revitalized the company and increased its value by almost $150 billion.  Goizueta became one of the wealthiest Hispanic Americans in the country, and started the Goizueta Foundation, which continues after his death.  The Foundation’s motto is, “Educate yourself.  Educate each other.  Educate the world.” (Image from Goizueta Foundation by Chip Simone)